Hello
I'm Karolina Michalska
SEM Specialist
- Age 31
- Nationality Polish
- E-mail contact@karolinamichalska.com
- Telephone +48 888 352 467
- until July 2018
Hello! I’m Karolina Michalska. I am a Certified Adwords Specialist with 5+ years of professional experience in account management and campaign analysis across various e-commerce platforms. Recognized for demonstrating a natural aptitude for driving and implementing search engine best practices to support maximum return on investment, I have a verifiable history of contributing directly to company development and expansion throughout my career.
My skills
Bid and Budget Management
Using advanced bidding strategies and automated bidding tools to maximize conversion volume.
Search campaigns
Managing high budget search campaigns for business with aim of driving revenue and profitabilit
Display campaigns
Setting up and running variety campaigns with different targeting methods in Google Display Network
Remarketing
Developing advanced AdWords remarketing strategies for search (RLSA) and display
Youtube ads
Creating and optimising banner and video campaigns across Youtube
International Campaigns
Launching and managing campaigns for different markets including PL, UK, FR, NL, CZ, Nordics
Work Experience
August 2019 - currently
Performance Marketing Specialist
Warsaw, Poland
► Day to day management of the paid campaigns.
► Help with the performance marketing strategy creation.
April 2018 - June 2019
Performance Marketing Specialist
Gdansk, Poland
► Build effective campaigns across multiple channels (Adwords, Facebook, etc.)
to attract new customers to UXPin.
► Monitor day-to-day performance of the ads, including planning, implementation, keyword
and bid management, performance monitoring, and campaign optimization.
► Work with the Revenue Team to forecast monthly performance and media spend, while
developing and maintaining detailed reports to ensure KPIs are achieved.
Jan 2015 - Oct 2017
SEM Account Manager
Paris, France
► Conduct continuous and ad-hoc analyses of accounts performance utilizing Excel and additional web analysis tools.
► Execute research tasks, including keyword discovery and expansion.
► Lead bid optimization, implementing portfolio optimization approaches.
► Enhance ad copy and landing page through A/B testing.
► Drive continuous innovation and implementation of best practices, regularly sharing knowledge with the marketing team and top executives.
Apr 2013 - Dec 2014
E-commerce Specialist
Bydgoszcz, Poland
► Executed day-to-day tactics in paid search campaigns (Google AdWords).
► Planned and implemented social media strategies.
► Updated social media profiles to promote engagement.
► Led development of SEO for the website.
Mar 2012 - Feb 2013
E-marketing specialist
Warsaw, Poland
► Managed development and launch of the company website.
► Optimized web content for SEO strategies.
► Regularly updated social media profiles on Facebook, Twitter, and Pinterest.
► Tracked performance of online campaigns utilizing Google Analytics.
Education
2012 - 2013
Postgraduate Diploma in E-Marketing
Lazarski University School of Commerce and Law In Warsaw, Poland
2007-2012
Master's Degree in International Relations
Nicolaus Copernicus University in Torun, Poland
From The Blog
My Interests
In my free time I watch TV series like Breaking Bad, Broadchurch, Black Mirror, Fargo. I’m also a great fan of cats and a lucky owner of the British Longhair. Traveling is one of my favorite hobbies. I run a blog about interesting places to visit in Paris trying to reach top positions in Google: https://zwiedzamyparyz.pl.
- Watch Movies
- Swimming
- Cats
- Travelling
Contact Me
Feel free to contact me
- E-mail contact@karolinamichalska.com
- Phone +48 888 352 467
- Skype karolina.michalska88