I'm Karolina Michalska
- Age 29
- Nationality Polish
- E-mail firstname.lastname@example.org
- Telephone +48 888 352 467
- until July 2018
Hello! I’m Karolina Michalska. I am a Certified Adwords Specialist with 5+ years of professional experience in account management and campaign analysis across various e-commerce platforms. Recognized for demonstrating a natural aptitude for driving and implementing search engine best practices to support maximum return on investment, I have a verifiable history of contributing directly to company development and expansion throughout my career.
Bid and Budget Management
Using advanced bidding strategies and automated bidding tools to maximize conversion volume.
Managing high budget search campaigns for business with aim of driving revenue and profitabilit
Setting up and running variety campaigns with different targeting methods in Google Display Network
Developing advanced AdWords remarketing strategies for search (RLSA) and display
Creating and optimising banner and video campaigns across Youtube
Launching and managing campaigns for different markets including PL, UK, FR, NL, CZ, Nordics
SEM Account Manager
► Conduct continuous and ad-hoc analyses of accounts performance utilizing Excel and additional web analysis tools.
► Execute research tasks, including keyword discovery and expansion.
► Lead bid optimization, implementing portfolio optimization approaches.
► Enhance ad copy and landing page through A/B testing.
► Drive continuous innovation and implementation of best practices, regularly sharing knowledge with the marketing team and top executives.
► Executed day-to-day tactics in paid search campaigns (Google AdWords).
► Planned and implemented social media strategies.
► Updated social media profiles to promote engagement.
► Led development of SEO for the website.
► Managed development and launch of the company website.
► Optimized web content for SEO strategies.
► Regularly updated social media profiles on Facebook, Twitter, and Pinterest.
► Tracked performance of online campaigns utilizing Google Analytics.
Postgraduate Diploma in E-Marketing
Master's Degree in International Relations
From The Blog
In my free time I watch TV series like Breaking Bad, Broadchurch, Black Mirror, Fargo. I’m also a great fan of cats and a lucky owner of the British Longhair. Traveling is one of my favorite hobbies. I run a blog about interesting places to visit in Paris trying to reach top positions in Google: https://zwiedzamyparyz.pl/.
- Watch Movies