Karolina Michalska

I'm Karolina Michalska

SEM Specialist

  • Age 31
  • Nationality Polish
  • E-mail contact@karolinamichalska.com
  • Telephone +48 888 352 467
  • Google Adwords Certified until July 2018

Hello! I’m Karolina Michalska. I am a Certified Adwords Specialist with 5+ years of professional experience in account management and campaign analysis across various e-commerce platforms. Recognized for demonstrating a natural aptitude for driving and implementing search engine best practices to support maximum return on investment, I have a verifiable history of contributing directly to company development and expansion throughout my career.

My skills

Google Adwords
Google Analytics
Bing ads
Facebook ads
Display marketing
MS Excel

Bid and Budget Management

Using advanced bidding strategies and automated bidding tools to maximize conversion volume.

Search campaigns

Managing high budget search campaigns for business with aim of driving revenue and profitabilit

Display campaigns

Setting up and running variety campaigns with different targeting methods in Google Display Network


Developing advanced AdWords remarketing strategies for search (RLSA) and display

Youtube ads

Creating and optimising banner and video campaigns across Youtube

International Campaigns

Launching and managing campaigns for different markets including PL, UK, FR, NL, CZ, Nordics

Work Experience

August 2019 - currently

Performance Marketing Specialist

Warsaw, Poland

► Day to day management of the paid campaigns.
► Help with the performance marketing strategy creation.

April 2018 - June 2019

Performance Marketing Specialist

Gdansk, Poland

► Build effective campaigns across multiple channels (Adwords, Facebook, etc.)
to attract new customers to UXPin.
► Monitor day-to-day performance of the ads, including planning, implementation, keyword
and bid management, performance monitoring, and campaign optimization.
► Work with the Revenue Team to forecast monthly performance and media spend, while
developing and maintaining detailed reports to ensure KPIs are achieved.

Jan 2015 - Oct 2017

SEM Account Manager

Paris, France

► Conduct continuous and ad-hoc analyses of accounts performance utilizing Excel and additional web analysis tools.
► Execute research tasks, including keyword discovery and expansion.
► Lead bid optimization, implementing portfolio optimization approaches.
► Enhance ad copy and landing page through A/B testing.
► Drive continuous innovation and implementation of best practices, regularly sharing knowledge with the marketing team and top executives.

Apr 2013 - Dec 2014

E-commerce Specialist

Bydgoszcz, Poland

► Executed day-to-day tactics in paid search campaigns (Google AdWords).
► Planned and implemented social media strategies.
► Updated social media profiles to promote engagement.
► Led development of SEO for the website.

Mar 2012 - Feb 2013

E-marketing specialist

Warsaw, Poland

► Managed development and launch of the company website.
► Optimized web content for SEO strategies.
► Regularly updated social media profiles on Facebook, Twitter, and Pinterest.
► Tracked performance of online campaigns utilizing Google Analytics.


2012 - 2013

Postgraduate Diploma in E-Marketing

Lazarski University School of Commerce and Law In Warsaw, Poland


Master's Degree in International Relations

Nicolaus Copernicus University in Torun, Poland

My Interests

In my free time I watch TV series like Breaking Bad, Broadchurch, Black Mirror, Fargo. I’m also a great fan of cats and a lucky owner of the British Longhair. Traveling is one of my favorite hobbies.  I run a blog about interesting places to visit in Paris trying to reach top positions in Google: https://zwiedzamyparyz.pl.

  • Watch Movies
  • Swimming
  • Cats
  • Travelling

Contact Me

Feel free to contact me